Explore Morrisons New Best-In-Class Grape Line up

Parallel UK (Part of Fresh Hub Group) is excited to announce the extension of its Explore Grape range, now including best-in-class green and red grapes. The initiative is designed to bring high-quality, flavourful grapes to consumers, carefully selected from a focused group of farms renowned for their excellence. The expansion builds on the success of the initial Explore Grape launch, with an emphasis on selecting premium grapes that showcase superior taste, texture, and freshness Over the past year, Morrisons flavoured grapes category has achieved notable success, consistently delivering market leading share gains as the Explore grape range continues to strike a chord with Morrisons shoppers. Commitment to Quality and Selection. Grapes have traditionally been sold simply as red, green, or black, but the diversity of modern selections offers far more in terms of taste, texture, and overall eating experience. With the Explore Grape range, Parallel UK is focusing on showcasing the very best of the bunch, ensuring consumers can enjoy top-quality grapes with distinct flavour profiles and exceptional quality. “Our customers expect the very best when it comes to fresh produce,” says Rob Landymore, Group MD at Fresh Hub Group. “By carefully selecting best-in-class grapes from a dedicated group of farms, we believe the new Explore range represents the most comprehensive array of premium/flavoured grapes available on the market, ensuring that every purchase delivers exceptional quality and flavour.” Parallel UK is collaborating with Morrisons to ensure a consistent supply of high-quality grapes that align with consumer trends. This initiative reflects Morrisons commitment to innovation, sustainability and delivering premium produce that meets the expectations of modern shoppers. “This project is not just about flavour—it’s about enhancing the overall shopping and eating experience. We look forward to seeing how customers respond to this exciting new way of enjoying grapes,” says Bella Reed, Grape Buyer at Morrisons. The extended Explore Grape range will be available in select Morrisons stores from Monday 24th Feb. The 3 new products will join the existing Cotton Candy, Candy Pops, Sable & Muscat Beauty. For more information, please contact: [email protected]

Discover Fresh Hub Group at Fruit Logistica 2025!

We’re bringing the message of Fresh Hub Group’s fantastic quality and delicious fresh produce to Fruit Logistica in Berlin from 5-7 February 2025. As a grower-owned, sector-dedicated supplier to the Retail, Wholesale, and Foodservice industries, we are looking forward once again to participating in this event. With 26 halls filled with over 2,700 stands representing 145 countries and around 66,000 trade visitors, Fruit Logistica offers a fantastic opportunity for us to explore the latest innovations in the fresh produce industry. It’s a chance to meet with customers, colleagues, new business contacts, and friends from all over the world. Representatives from each Fresh Hub Group business unit – Parallel UK, Radiare, Fruit Forever and APG Produce – will be present to discuss the unique value and opportunities each sector-dedicated business can offer. Rob Landymore, Fresh Hub Group Managing Director, comments: “Fruit Logistica is a significant event, drawing tens of thousands of fresh produce industry representatives from around the world. Not only does it provide a great opportunity to showcase our work to a wider international audience, but also about discovering new and exciting developments in the industry. It’s a creative and vibrant show that allows everyone to explore global trends and innovations all under one roof.” We look forward to seeing you there!

Our Values: Working Together to Yield Success

Just as a successful harvest is essential to bringing fresh produce to market, our values are the foundation of everything we do. Together, they ensure that from field to fork, we deliver not only quality and sustainability but also a deep commitment to our people, the land, and the communities we serve. H for Harmony: We strive to create a balanced and peaceful environment, both within our organisation and in our interactions with the world. A for Accountability: We take responsibility for our actions, ensuring transparency and integrity in all our endeavours. R for Resilience: We are committed to overcoming challenges with strength and perseverance, adapting to changes with agility. V for Value Driven: We prioritise delivering exceptional value to our customers, stakeholders, and communities, focusing on quality and excellence. E for Equality: We champion diversity and inclusion, treating everyone with fairness and respect. S for Sustainability: We are dedicated to sustainable practices that protect our planet and promote long-term well-being. T for Teamwork: We believe in the power of collaboration, working together to achieve common goals and drive success. Find out more about the Fresh Hub Team here