ABOUT US
Our Mission
“To foster a growth centric model delivering best in class service and value for our customers, colleagues and shareholders, challenging norms, setting new industry benchmarks.”
Our Vision
“To be both our growers and customers preferred choice for their fresh produce supply”
Our Values
Just as a successful harvest is essential to bringing fresh produce to market, our values are the foundation of everything we do. Together, they ensure that from field to fork, we deliver not only quality and sustainability but also a deep commitment to our people, the land, and the communities we serve.
H
Harmony
A
R
Resilience
V
Value Driven
E
Equality
S
Sustainability
T
Teamwork
These values are the foundation of our company, guiding our decisions and actions as we work towards a brighter future.
Sustainability
Our mission is deeply committed to sustainability, integrating it into all operations, from product sourcing to packaging and distribution.
We focus on environmental stewardship, social responsibility, and economic viability. Our agricultural practices prioritise sustainable farming, water conservation, and soil health. We invest in renewable energy and reduce our carbon footprint to combat climate change.
We support local farmers and fair-trade practices, ensuring fair wages and safe working conditions. Our community programs give emphasis to education, healthcare, and economic development.
Innovation drives our sustainability efforts, exploring advanced packaging technologies to minimise waste and enhance recyclability. Our logistics aim to optimise efficiency and reduce environmental impact.
Founded as Parallel UK Ltd - Formed grower shareholding group with RSA, Spain & Chile to supply UK retailers with grapes
Grower shareholding partnership expands with Peru - Peru is recognised as a future powerhouse of grape supply.
Established APG Produce - To specialise in the supply of fresh ingredients to food manufacturers and wholesalers
Formation of Fresh Hub Holdings Ltd - The role of Fresh Hub brings guidance and consistency across the group
Creation of Radiare SL - As a dedicated continental enterprise devoted to supplying European Retail
Partnership with Growers Connect
Hilton Wholesale set up - To serve the food service and wholesale sectors
Sustainability development - Striving for a greener planet, the Fresh Hub group pledges further sustainability goals and values
Myton Food Group alliance
FHH Rebrands to become the Fresh Hub Group
The Team
The Fresh Hub team is dedicated to delivering the highest quality products to our customers while nurturing our environment, communities, and people.
We grow together to provide best-in-class service and value to our customers, colleagues, and shareholders. We strive to be the preferred choice for fresh produce supply. Guided by our core values in HARVEST—Harmony, Accountability, Resilience, Value Driven, Equality, Sustainability, and Teamwork.
We are committed to a balanced, transparent, and inclusive environment that prioritises quality, excellence, and sustainability.