We’re pleased to announce that Fresh Hub Group is a finalist in the FPC Fresh Awards 2025, nominated for Best Marketing Campaign thanks to our work on the Explore® grapes brand.

Being recognised by the Fresh Produce Consortium (FPC) is a huge honour. Representing hundreds of businesses across the UK’s fruit, veg and flower supply chains, the FPC sets a high bar – so earning a spot on the shortlist is no small feat. We’re proud to champion grape innovation and marketing excellence on this national stage.
The Best Marketing Campaign category highlights initiatives that connect with consumers, spark engagement and elevate fresh produce brands. Our Explore® grapes campaign delivers on all fronts – flavour, storytelling and a sense of adventure. It’s designed to transform the grape aisle into a destination and we’re over the moon to see that vision recognised.
Often dubbed the “Oscars of the fresh produce world,” the FPC Fresh Awards shine a spotlight on the industry’s best and brightest. Winners will be revealed at a black tie gala on Friday, 26th September 2025, hosted at the JW Marriott Grosvenor House in London.
Finalists revealed – can you spot us!

We’re honoured to be named alongside some of the biggest names in the industry. Just look at the full list of finalists for the FPC Fresh Awards 2025! We’re in excellent company and it’s a proud moment to be recognised alongside such outstanding businesses.
Why It Matters
This finalist spot reflects the creativity, collaboration and consistent quality that define the Explore® campaign. It’s a testament to our team’s passion and dedication.
As we gear up for the big night, we’ll be celebrating this achievement and keeping our fingers firmly crossed. Stay tuned – we’ll keep you posted on the results!