Fresh Hub Group Named Finalist for FPC Fresh Awards 2025 for Explore® Grapes Campaign

We’re pleased to announce that Fresh Hub Group is a finalist in the FPC Fresh Awards 2025, nominated for Best Marketing Campaign thanks to our work on the Explore® grapes brand.

Being recognised by the Fresh Produce Consortium (FPC) is a huge honour. Representing hundreds of businesses across the UK’s fruit, veg and flower supply chains, the FPC sets a high bar – so earning a spot on the shortlist is no small feat. We’re proud to champion grape innovation and marketing excellence on this national stage. 

The Best Marketing Campaign category highlights initiatives that connect with consumers, spark engagement and elevate fresh produce brands. Our Explore® grapes campaign delivers on all fronts – flavour, storytelling and a sense of adventure. It’s designed to transform the grape aisle into a destination and we’re over the moon to see that vision recognised.

Often dubbed the “Oscars of the fresh produce world,” the FPC Fresh Awards shine a spotlight on the industry’s best and brightest. Winners will be revealed at a black tie gala on Friday, 26th September 2025, hosted at the JW Marriott Grosvenor House in London.

Finalists revealed – can you spot us!

We’re honoured to be named alongside some of the biggest names in the industry. Just look at the full list of finalists for the FPC Fresh Awards 2025! We’re in excellent company and it’s a proud moment to be recognised alongside such outstanding businesses.

Why It Matters

This finalist spot reflects the creativity, collaboration and consistent quality that define the Explore® campaign. It’s a testament to our team’s passion and dedication.

As we gear up for the big night, we’ll be celebrating this achievement and keeping our fingers firmly crossed. Stay tuned – we’ll keep you posted on the results!

 

Uruguay

Dedicated grower of citrus fruits in Uruguay’s main producing region

Produce
Easy Peelers, Oranges, Lemons

Americas

Specialised berry growers, growing throughout the Americas, including the United States and Canada,

Produce
Strawberries, Raspberries, Blackberries, Blueberries, Red Currants, Cranberries, Physalis

North America

Located in the heart of California with sites spanning East to West Coasts.

Vertically integrated with full supply chain management

Produce
White Seedless, Red Seedless, Black Seedless, Speciality grapes, Oranges, Soft Citrus, Lemons & Limes. Nectarines, Peaches, Plums & Apricots, Avocado, Mango (Mexico, Brazil, Ecuador, Peru, Guatemala), Green Kiwi Fruit, Asian Pears

Latin America

Blueberry specialist growing throughout Latin America, in Chile, Peru and Mexico.

Produce
Blueberries

Peru

Located in Piura in the North of Peru

Over 20 years growing experience with 15k acres of total crop production

Produce
White Seedless, Red Seedless, Black Seedless, Avocado, Limes, Mango, Blueberries

Spain

Over 54 varieties of seedless table grape grown across the season. Located in key production region of Murcia

Produce
Speciality Grapes, White Seedless, Red Seedless, Black Seedless, Organic Grapes

Chile

The largest Chilean exporter of grape to global markets

Produce
White Seedless, Red Seedless, Black Seedless, Avocado, Oranges, Soft Citrus, Cherries, Green & Gold Kiwi Fruit, Pomegranates

South Africa

Recognised leaders in grapes worldwide with Breeding Programme Partnerships

Produce
White Seedless, Red Seedless, Black Seedless, Organic Grapes

Peru

Located in Southern Peru in the Ica Valley

Specialising in table grapes, soft citrus, oranges, avocados, and blueberries

Produce

White Seedless, Red Seedless, Black Seedless, Speciality Seedless, Oranges, Soft Citrus, Blueberries, Avocado