UK and European based fresh produce business has rebranded to better reflect its group structure, enhance awareness and improve the outward communication of its key messages.

Originally founded as Parallel UK in 2009, the business has grown into a recognised industry player in the supply of grapes, citrus, avocados and berries among other fresh produce categories.  It has established a reputation for delivering exceptional quality fruit produced through its grower shareholder ownership, with a strong commitment to serving key industry sectors with best-in-class supply.  

The rebrand focuses on evolving the original logo and developing compelling messages for the business and its sector-dedicated companies. The eye-catching corporate identity is being applied to various assets, including business signage and communication initiatives. Additionally, the website has also undergone a refresh from both a design and content perspective.

Commenting on the refresh, Managing director Rob Landymore, “We have a focused objective to grow the business in the coming years. The rebrand was essential to deliver a compelling identity that aligns with our ambition for clearer positioning and recognition in the fresh produce sector. We aim to raise awareness of our established expertise as a forward thinking, sector-dedicated, grower-owned business with a clear track record in responsible environmental and community stewardship. The positioning has been well received internally, with the team acknowledging it as a solid step in securing a strong future for the Fresh Hub Group.”

Fresh Hub Group continue to grow in the fresh produce market thanks to their sector dedicated approach and their continued focus on varietal, quality and innovative solutions. This enables the business to provide customers with fresh produce that their consumers will want to come back and buy time and time again.

Earlier in the year Commercial Director of Fresh Hub Group, John-Paul Burton commented on the success of the business; “The key drivers of our sales growth this year include the continued success of Tango citrus which has recorded another year of really strong growth, as well as increased consumer demand for our speciality grapes which have seen continued market growth as their exciting flavour messaging chimes with consumers”.