Meet the Team – Wholesale Business Unit

As part of our ongoing commitment to growth and innovation, we are excited to announce the recent expansion of our Wholesale Business Unit, a strategic move aimed at enhancing our portfolio, reach and service within the fresh produce industry. This expansion reflects our dedication in broadening our product portfolio, meeting the increasing demand for quality produce and strengthening our position as a key player in the market. 

To support this initiative, Fresh Hub Group (FHG) has appointed James Hancock, Jason Cooke and Lucien Jeffries as Commercial Managers within the Wholesale BU. Working alongside our experienced colleague Geoff White they bring extensive experience and a wealth of knowledge that will be instrumental in driving our vision forward.

With these new team members onboard, we are also excited to introduce several new product categories to our offerings, including Salad, Vegetables, Grapes, Stone Fruit, Citrus, Melons, Top Fruit and Soft Fruit.

Our goal is to create a dynamic, customer-focused Wholesale BU that not only meets but exceeds the expectations of our partners, ensuring that we deliver the freshest, highest-quality produce to markets across the UK. With these new team members onboard, we are confident that our Wholesale BU will set new standards in the industry and open up exciting opportunities for growth and collaboration.

How I got to be… James Hancock, Commercial Manager, Wholesale Business Unit

An interview with one of Fresh Hub Group’s wholesale business unit team, James Hancock

Job title: Commercial Manager 

Years of experience: 7

Places you have worked before: Poupart Imports, Dole UK

Favourite all-time fruit: Lychee – they’re super sweet and they can last in the fruit bowl!

What do you have to take to a meeting: My phone (on silent) – so useful to look up information, add peoples’ contact details and to take notes.

1. What did you want to be when you grew up?

I had no idea! All I wanted to do was travel and meet people in whatever I did.

2. Why did you decide to go for a career in food & drink?

I spent a year working in consultancy – and it made me realise I wanted to do something tangible – working with real products, that people use every day.

3. Describe your job in one or two sentences.

We import trucks and containers of fruit from all over the world and sell to the non-retail and non – processing sectors. This can be wholesale markets, service providers, caterers – anyone 

4. What does a typical day look like for you?

We start work between 6.30 and 6.45 – the fruit team will have a quick call to catch up and decide sales strategy for the day. After that we will spend the morning calling customers, sending out offers and selling what we can. The afternoon tends to be dealing with paperwork and liaising with suppliers about upcoming arrivals as well as chasing prospects. We normally finish between 4.30 and 5.30.

5. If you could go back in time and give your younger self career advice, what would you say?

Worry less about what you ‘should’ be doing – spend your time meeting people and following up on those connections that you find meaningful.

6. What is your favourite project you’ve worked on in your career so far, and why?

I worked on developing a mobile app for customers to see a live stock of products – it was great to follow that process all the way through and be able to see the end result.

7. If you could work in any other industry, regardless of qualifications or experience, which one would it be and why?

Hospitality – I’d love to run a hotel on an island somewhere

8. What made you apply to be a (job role) at Fresh Hub Group?

The company has great ambition on where it wants to get to, and I was – and still am – very excited to be a part of getting it there.

9. What’s the most rewarding part of working in the fresh produce sector?

Every day is different, there’s always a new challenge – the industry changes year by year and day by day.

10. What is your motto in life?

If you’re happy with your decision day 1 – be happy day 2, don’t let hindsight drag you down.

11. If you could pick a celebrity to join your team who would it be and why?

Joe Pesci – he seems like he’d be an amazing salesman and good for a laugh.

12. What luxury would you have on your desert island?

My phone – I might be able to sell some coconuts!

Curious about our Wholesale Business Unit? Have questions? Contact us today!

Uruguay

Dedicated grower of citrus fruits in Uruguay’s main producing regions

Produce
Easy Peelers, Oranges, Lemons

Americas

Specialised berry growers, growing throughout the Americas, including the United States and Canada,

Produce
Strawberries, Raspberries, Blackberries, Blueberries, Red Currants, Cranberries, Physalis

 

North America

Located in the heart of California with sites spanning East to West Coasts.

Vertically integrated with full supply chain management

Produce
White Seedless, Red Seedless, Black Seedless, Speciality grapes, Oranges, Soft Citrus, Lemons & Limes. Nectarines, Peaches, Plums & Apricots, Avocado, Mango (Mexico, Brazil, Ecuador, Peru, Guatemala), Green Kiwi Fruit, Asian Pears

Latin America

Blueberry specialist growing throughout Latin America, in Chile, Peru and Mexico.

Produce
Blueberries

Peru

Located in Piura in the North of Peru

Over 20 years growing experience with 15k acres of total crop production

Produce
White Seedless, Red Seedless, Black Seedless, Avocado, Limes, Mango, Blueberries

Spain

Over 54 varieties of seedless table grape grown across the season. Located in key production region of Murcia

Produce
Speciality Grapes, White Seedless, Red Seedless, Black Seedless, Organic Grapes

 

Chile

The largest Chilean exporter of grape to global markets

Produce
White Seedless, Red Seedless, Black Seedless, Avocado, Oranges, Soft Citrus, Cherries, Green & Gold Kiwi Fruit, Pomegranates

 

South Africa

Recognised leaders in grapes worldwide with Breeding Programme Partnerships

Produce
White Seedless, Red Seedless, Black Seedless, Organic Grapes

 

Peru

Located in Southern Peru in the Ica Valley

Specialising in table grapes, soft citrus, oranges, avocados, and blueberries

Produce

White Seedless, Red Seedless, Black Seedless, Speciality Seedless, Oranges, Soft Citrus, Blueberries, Avocado